Ever wonder why DNS systems came into existence? Efficiency. Every computer has a distinct IP address, and the Internet needed an elite method for obtaining these addresses and for managing the system as a whole. Enter ICANN.

The Internet Corporation for Assigned Names and Number manages the DNS root of the Internet domain namespace. ICANN’s role is to manage the assignment of identifiers, ensuring that all users have unique names.

The DNS system is run by a series of servers called DNS servers. ICANN manages the root DNS domains, under which are the top-level domains.
It also manages:

Organizational domains
Geographical domains
Reverse domains

Beneath the top-level domains are other naming authorities such as Nominet, the UK’s naming authority.

How does a DNS Query work?

The process occurs in two parts. Firstly, a name query begins at a client computer and is passed to DNS client service for resolution. When the query cannot be resolved locally, DNS servers are queried.

For example, when a web browser calls the fully qualified domain name www.discountdomainsuk.com, the request is passed on to the DNS client service to resolve the name by using locally cached information. If the query is held in the cache, then the process is complete.

If, however, the query cannot be answered locally, the DNS client service uses a server list (ordered in sequence) to query external DNS servers. When a DNS server receives a query, it first checks to see if it is authoritive for that domain name. If it is authoritive, it resolves the name, and the process is complete.

If the DNS server is unable to resolve the query, it in turns queries other DNS servers, using a process known as recursion. DNS servers make use of root hints to assist in locating DNS servers, which are able to provide the required result. In this way, DNS queries are minimised and the Internet is able to operate quickly and effectively.

A typical query may run as follows:

Client contacts Nameserver A looking for www.discountdomainsuk.com.

Nameserver A checks its cache, but can’t answer, so it queries a server authoritive for the Internet root.

The root server responds with a referral to a server authoritive for the .com domains. NameserverA queries the the .com server and gets referred to the server authoritive for www.discountdomainsuk.com.

Nameserver A queries this server and gets the IP address for www.discountdomainsuk.com.

Nameserver A replies to the client with the IP address.

Queries can return answers that are authoritive, positive, negative or referral in nature. In the event of a negative answer, another DNS server is queried.

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Clare Lawrence is CEO of Discount Domains Ltd - A leading UK provider of Domain name registration and Web Hosting services. Please feel free to re-publish this article provided this reference box remains together with a hyperlink to http://www.discountdomainsuk.com Clare can also be contacted on clare@discountdomainsuk.com.
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I have to be honest. So far, I have not really had any difficulty getting clients of ours to get their own domain. In fact, in many cases, they already had a domain. But I have heard of others having to describe the benefits of having your own domain.

First off, let’s start out with a question. What is a domain? When we’re talking about a domain, we’re actually talking about what is technically a top-level domain (TLD). In Google’s website, the TLD is google . com. In hometown.aol.com/catspawpress/Dzine.html, the TLD is aol.com.

So when I say that as a business or organization, you should have your own domain, I’m really saying you should have your own top-level domain.

Let’s go through some of the reasons now that you should have your own domain:

1. It demonstrates permanency. Regardless of the nature of your business, having a site hosted by AngelFire or AOL or any of the free hosts makes web surfers cringe. If you’re not willing to spring for the domain name, are you really going to be around that long?

It’s the same thing as having a permanent office. Whether it’s actually true or not, it causes people to attribute more permanency to your business.

2. It’s affordable. Really affordable. If you bought a website address in the late 90’s or so, you had to pay $75 or more per year for a domain. While this was still reasonable for many organizations, for smaller businesses, it simply wasn’t worth the money.

Now, however, domains can be purchased for much less. As little as $7 a year, in fact. Some places charge a little bit more for the convenience of having your domain name and hosting with the same company, but it’s still a fraction of what it used to be. (And I’ve found having the domain name and hosting with the same company is well worth the few extra dollars.)

3. You can use the domain for your email address. Let’s face it, webdesigner165768 @ yahoo.com (not a real address) does not look nearly as professional as tim @ tandswebdesign . com. And while free web based email is certainly useful for many things, it should not be used for businesses. To a certain degree, this goes back to the issue of perceived permanency.

In fact, there is more permanency in that your email address will never have to change. Even if you switch hosts, your domain name stays the same.

4. It’s easier to remember. www.geocities.com/SiliconValley/7116 is a lot harder to remember than something like www.google.com

5. It will rank a lot higher in search engines. A lot higher.

6. No one else can claim it. I’ve talked to a realtor who had this problem. Another realtor in her area actually had the same name as her, and purchased a domain with that name. The realtor I spoke with lost several clients who mistakenly went to the other realtor, then ended up just using her.

Even if you’re not quite ready to get a website, you should go ahead and buy a domain for your business. It’s really easy to do, and you can “park” your domain. This means a temporary page will be displayed that says something like “website coming soon.” Then, at least no one else can stake their claim on it.

Tim is the owner and senior web designer at T&S Web Design. His company has developed and maintained website for dozens of small businesses and organizations. Tim also maintains a blog with free website advice for small business owners, GetASiteOnline.com.

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Would you buy from someone with an “@yahoo.com” e-mail address? I wouldn’t. And the clients I’ve had the most trouble with use yahoo addresses or other free addresses. I understand that you don’t want your regular e-mail address in ads that your run on free ad sites to prevent spam, but lets use some common sense here.

If you don’t buy anything from yahoo’s off line why would you buy from a yahoo online? If you’re serious about your business you have to show it in your actions. The first action to take is to buy your own domain name and use it for all of your e-mails.

Lets say there’s a Bob Jones who starts up an online company. Will you be quicker to buy from him and trust him if his e-mail address is “bob@starpower.com” or if you read an ad from “bobjones711@yahoo.com?” He’s the same guy, but which address makes you trust him more and believe he’s a legitimate business?

Even if you’re not ready to put up a site (which you should be if you’re marketing online), at least create a professional presentation with your e-mails. They’re your main form of communication online and it’s the main brand people see when you communicate. Everytime you send an e-mail you’re advertising. Do you realize this? You’ll never make decent money online if your e-mail address ends with “@aol.com.”

When you come up with a great name for your site or business get a “.com”, not a “.net” or “.info” or “.tv” or “.someotherwordpeopledontthinkoffirst.” If you can’t get a “.com” for your name, then come up with another name.

Since my main site is www.NetMarketingMastery.com and that’s a bit long to type out, I also use www.nmmastery.com for people to get to the same site and use sopan@nmmastery.com for my e-mail address.

There are 877 and 888 numbers that do the same thing as 800 numbers, but what do you think of first?

Have ever you ever heard anyone talk about 888 numbers? How many times? Okay, now how many times have you heard people talk about 800 numbers? 888 and 877 numbers are known as the step brothers and sisters of 800 numbers.

Similarly, when you want to send a package overnight what company do you think of first? Probably Federal Express because they were the first company to do overnight shipping. You can use UPS or Airborne Express or some of the other smaller companies, but FedEx is the company that gets the most business because they’re thought of first. You need to have a “.com” domain because that’s where visitors will go first no matter how many new domain endings are created years and years from now.

If you have “.net” domain name then you’ll be setting yourself up to lose visitors to whoever has the “.com” domain for your name. Outside of earthlink.net how many “.nets” come to your mind right now? On the other hand, how many “.coms” can you think of?

When you hear about a cool company and want to see if they have a website do you try their name with a “.com” or with a “.net” or “.info” or “.tv” 0r “.anythingelsebesidesa.com?” I’ll bet money that you try the “.com” first everytime and you always will because it’s always going to be your first choice.

So if you haven’t already, go buy a domain for your birth name and get crackin’ on coming up with a great name for your business and go buy a domain for that name before it’s taken. Honestly, we’re talking about a $15 a year investment. If you’re not willing to invest $15 into your business then you don’t have a business. If you want to be taken seriously you have to have your own domain name or you will die online trying to make money. Period, end of story.

About The Author

Sopan Greene, M.A. is a marketing & life coach & editor of the Net Profits newsletter. Grab Your 2 FREE eBooks & a FREE report: “Million Dollar Emails” “How To Start Your Own Traffic Virus” & “The 13 Deadly Internet Marketing Mistakes Almost Every Business Is Making…” mail to: webmaster87-5956@autocontactor.com

http://www.NetMarketingMastery.com

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