Domain names are relatively straightforward! Or at least that’s the theory!!

The domain name is also, but technically not quiet correct, known as the website address.

Using an ISP’s domain name can look amateurish in an e-mail addresses, it is much more so with websites, giving the impression of hanging on another’s coat tails. The only exception being when a firm wants to re-inforce a local or professional affiliation by appearing as part of an existing site dedicated to a region or association. Even in such cases autonomy and continuity are better assured by having one’s own domain and merely using a page on the third party’s site to point users toward it.

Domains are classified according to their endings or “suffixes”. As a commercial organisation a company will almost certainly want a domain ending in .com or .co.uk. Other endings such as .biz and .ltd.uk are at least to date, insufficiently familiar to users, meaning the name can be too readily misremembered. Of the two desirable suffixes, .com is preferable for business with international activities, and arguably gives the impression of a bigger organisation, whilst .co.uk helps reassure users on the largely American-dominated web that they are indeed dealing with a UK firm.

The part of the domain name before the suffix will usually by the firms trading name, provided of course that the domain name has not already been registered, (which is increasingly likely these days). If the name is very long an abbreviation may be considered. Domain names are not case sensitive.

The actual registration of a domain name is a straightforward process that can be done online, either through your ISP or better still through a dedicated registration service company such as Discount Domains Ltd (http://www.discountdomainsuk.com). Renewal fees must be paid, typically every two years.

Checking if a domain name is freely available is very straightforward as most domain registration services provide a WHOIS service, as the name suggest, this checks the ownership details of a domain, note however that such services normally run 48 hours behind actual registrations.

Moving ISP’s can save money, however it may take time and incur extra charges. Pricing in the domain name registration industry have fallen considerably over recent years and a domain name typically now costs from $15 for two years registration.

Once your domain name is registered, you can either leave the domain name “parked” awaiting future use, or point it at a website, this is usually achieved by changing the Domain Name Server, or DNS settings on the domain to point at hosting company where your website is located. Almost all registration services offer a free user control panel to change these settings.

Web hosting is the provision of space on a web server to publish a web site. There are numerous hosting companies in the market, and most domain registration services also offer a hosting solution. Prices vary but $100 per annum should be sufficient for most business needs.

(C) Clare Lawrence 11th May 2004

About The Author

Clare Lawrence is CEO of Discount Domains Ltd - A leading UK provider of Domain name registration and Web Hosting services. Please feel free to re-publish this article provided this reference box remains together with a hyperlink to http://www.discountdomainsuk.com Clare can also be contacted on clare@discountdomainsuk.com.

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A domain name that is too general will not do justice to your site to get all the traffic you can.

And you know, traffic means big dollars. Just ask webmasters who are raking in thousands of dollars every monthand they will tell you that they spend a huge amount of time to ensure that they get a huge flow of traffic to their sites.

You see, your domain can be broken down into several sub-names that are very specific to your products and services. When you have incomes coming from all of them, your bank account swells very fast.

You may not know this, but any product you choose to sell on the internet can have numerous offshoots of sub products that can bring in hundreds, even thousands of dollars every month. These sub-products can be very lucrative. With multiple products and a wide array of goods you offer to buyers, you can earn more money with your sub-websites than with only your main domain name. You must corner the market -have full control–if you are to maximize your profits with the same amount of effort.

Every extra dollar you earn from these sub-products every month can add up to a fortune in a hurry. Sometimes, webmasters/publishers think of only their index or main pages as the source of revenue to them. This is false thinking. You may be surprised to know that pages behind the index/main page and sub-domains sites related to the same product are the real breadwinners for their owners.

You will never know until you buy and hold or publish all the possible domain sub-names applicable to your site, of the huge revenues that are possible from them. If you only have one domain name now, think of all the applicable names that are tied to your site and its products. For example: Suppose your site’s name is: Flowers.com. It might be to your advantage to control your revenue stream by purchasing other sub-domains names like: weddingflowers.com, anniversaryflowers.com, specialoccasionsflowers.com etc. I think you get the picture. Underneath each one of these you can develop specific products to fit your clientele. People who surf the internet know what they want and are very specific about it, so, it is your job to have these specific items on a platter waiting for them. All you have to do is to collect their money.

Buy purchasing these sub-domains names, you will eliminate your competition as they will not have the licensethe sub domain namesto compete with you with your product line. Of course you may not choose to have a separate web site with these names, but by purchasing these names and keeping them parked with your domain name registry, you have eliminated the competition from getting on your turf and stealing your revenues. This way, you control your revenues and keep the competitors away. You can develop your site as you see fit. Or, you can hold the sub-domain name and auction them to the highest bidder if you so choose. If it is in demand, perhaps you can get as high as $2,000,000 more or less? It is definitely a benefit to control it whether you publish it as a site or hold it as a reserve.

Do you own the sub-domain names to your main site?

If you do not, then someone else may have bought your sub-domains and may be selling products similar to yours and making a bundle—at your expense -after the hard work you have done to drive traffic at your site—and theirs toowith little effort on their part. Or, these sub-domain names may be still available, if you do a domain name check right now.

In addition, when you have many sub site pointing and indexed/linked to your site, spiders from the major search engines love it. They’ll feed on your site all day so your ranking moves to the top faster and stay there for longer periods of time, because you will have a lot of content. This translates to higher traffic and you get humongous traffic and tons of dollars in revenue.

Again, like search engines indexing, cross linking possibilities are tremendous with other sites and search engines. This is a big bonus for additional traffic.

Lets us face it. You are not marketing on line for fun only. You are on line to increase your revenues! Build a fortune! You want to go on a vacation while you make money 24/7 and do not have to worry about your competition. You want a site that is an automatic money maker—working at its full potential night and day.

So, do not get robbed of additional revenues or be contented with your current revenues from your main page.

Start today and review your main domain and sub domains names. If you do not have control of the sub-domains for your site, then get control of them by purchasing them now and either parking them with your registry or put them to work to market your entire line of products.

Enjoy your added income streams! You deserve it!

The author has a broad range of expertise in Science, Engineering and Technology. He is an avid researcher, copywriter and on-line internet marketer and controls several high traffic web-sites. He researches and simplifies complex topics and translates them to layman’s terms for their benefit and to reach broader audiences for products and services.

You can visit this site: http://bestdomainprofits.com to get on the Fast Track to multiply your income a thousand fold in the near future. Send your comments to me via an e-mail to: tansane@bellsouth.net

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“A journey of a thousand miles must begin with a single step.” - Lao Tzu

When starting an online presence, the first and most important step you will have to take is to register your own domain name. In the online world, your domain name serves two purposes - name and address. Your domain name can serve as your site name. It will also direct your visitors to the contents of your site or someone else’s. Hence, it is very important that you choose one properly.

If you are planning to launch a personal web site or one for your business, choosing a domain name like yourname.com or yourbusiness.com would be the logical step. However, there will be instances when the domain of your choice isn’t available and you will have to pick another one. In doing so, please take note of the simple guidelines below.

If you already have a theme for your site, it would help if the domain name contains words that are related to the site’s content. This makes it easier for you to market your site. Potential visitors will know what they’re getting into when clicking a link to your site.

You may also choose domain names that are short and easy to remember. A domain that is short and can be told in a few syllables will be easy to remember. It also helps if the name has a twist or if it sounds rather funny. Good examples of short domain names include one-word internet giants like Google, Amazon and Ebay.

You may also choose simple, ordinary words like business, computers or laptops. Although a number of these domains have already been registered, be on the lookout as they could easily bring in instant traffic for any site. This will be very useful if you are going to use any of those PPC programs for parked pages or even selling the domain name in the future. As an example, business.com was sold a few years ago for millions of dollars!

Remember that these days getting your own domain name no longer costs an arm and a leg. Gone are the days when companies would charge you 30 dollars or more. You now have a choice of sites that can register your domain names for less than ten dollars and still provide you with lots of free stuff. Some companies are even offering domain names at peanut prices if coupled by other purchases like web hosting. Of course, this is great news for anyone considering building a web site or purchasing a domain name as an investment.

Darwin Catalan is an entrepreneur and the founder of BlueRegistrar. Learn more about domain names, web hosting and other site management tools.

http://www.blueregistrar.com

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