If you’re just starting out on the Internet, choosing a domain name is one of the first major decisions you will have to make. I won’t say that choosing a name for your site will determine the overall success or failure of your online business. It will, however, affect almost every aspect of your business. Finding a good domain name requires extensive planning.

I would like to offer some tips for successfully choosing a domain name:

1) Use the .COM extension. This is still the number one choice for the majority of online businesses. While, .NET,.ORG,.INFO,.BIZ, and .US are viable alternatives they are not as widely recognized as .COM. The .COM extension will immediately give you and your business more credibility. Also, because we are creatures of habit many people automatically include .COM when typing in almost any web address, so why not capitalize on human nature?

2) Keep it Short. Whenever possible your domain name should not be longer than 13-15 characters, numbers, or hyphens. It is much more difficult for the average person to remember longer variations of a web address.

3) Make it Sticky. You want your domain name to be easy to remember. Make it stick out in people’s minds. Be creative. Be Unique.

4) Minimize Confusion. You should never lose a prospective customer because they misspelled your domain name, or they used the wrong extension. If you can afford it, register other variations of your domain name and have them redirect to your main site.

5) Include Keywords in Your Domain Name. Try to include at least 1 and if possible 2 keywords in your domain name. Many of the experts believe this can help with the way some of the search engines index and rank your site.

6) Be Descriptive. Your domain name should have something to do with your business. Make it descriptive of your site, your product offerings, or your service.

7) Search for Deleted Domain Names. Domain names that were once registered but have expired turn up every day. With some research you might be able to find one of these names that would be a good fit for your business. You can search for deleted domains at http://www.deleteddomains.com

Check for Trademarks. You should do this before registering your domain name. Search as many existing trademarks as possible and look for possible conflicts. Obviously you want to choose a name that is unlikely to cause you any legal problems. Trademark research can be done at the following sites:

U.S Patent and Trademark Office - http://www.uspto.gov

Thomas Register - http://www.thomasregister.com

The Trademark Association - http://www.inta.org

Nameprotect - http://www.nameprotect.com

If you need help with researching your domain names try the following websites:

1)Nameboy - http://www.nameboy.com

2) GoDaddy - http://www.godaddy.com

Both Nameboy and GoDaddy are well-known registrars and will allow you to search for and register domain names.

You can register a domain name today for less than it costs for a nice lunch. There is really no reason not to put forth the effort and money to register a domain name that you can begin building your online presence with.

Your domain name is your first chance to build credibility with your visitors. Keep in mind that you never get a second chance to make a great first impression.

Remember, choosing your domain name is one of the most important first steps you will take in building your online presence. Make it a step forward. Happy Hunting!

About The Author

David Cooper is the editor of the 1Source-WebMarketing Newsletter. David specializes in helping people with their internet marketing efforts by offering real world tips and strategies. Subscribe to his FREE newsletter at: http://www.1source-webmarketing.com

dave@1source-webmarketing.com

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Would you buy from someone with an “@yahoo.com” e-mail address? I wouldn’t. And the clients I’ve had the most trouble with use yahoo addresses or other free addresses. I understand that you don’t want your regular e-mail address in ads that your run on free ad sites to prevent spam, but lets use some common sense here.

If you don’t buy anything from yahoo’s off line why would you buy from a yahoo online? If you’re serious about your business you have to show it in your actions. The first action to take is to buy your own domain name and use it for all of your e-mails.

Lets say there’s a Bob Jones who starts up an online company. Will you be quicker to buy from him and trust him if his e-mail address is “bob@starpower.com” or if you read an ad from “bobjones711@yahoo.com?” He’s the same guy, but which address makes you trust him more and believe he’s a legitimate business?

Even if you’re not ready to put up a site (which you should be if you’re marketing online), at least create a professional presentation with your e-mails. They’re your main form of communication online and it’s the main brand people see when you communicate. Everytime you send an e-mail you’re advertising. Do you realize this? You’ll never make decent money online if your e-mail address ends with “@aol.com.”

When you come up with a great name for your site or business get a “.com”, not a “.net” or “.info” or “.tv” or “.someotherwordpeopledontthinkoffirst.” If you can’t get a “.com” for your name, then come up with another name.

Since my main site is www.NetMarketingMastery.com and that’s a bit long to type out, I also use www.nmmastery.com for people to get to the same site and use sopan@nmmastery.com for my e-mail address.

There are 877 and 888 numbers that do the same thing as 800 numbers, but what do you think of first?

Have ever you ever heard anyone talk about 888 numbers? How many times? Okay, now how many times have you heard people talk about 800 numbers? 888 and 877 numbers are known as the step brothers and sisters of 800 numbers.

Similarly, when you want to send a package overnight what company do you think of first? Probably Federal Express because they were the first company to do overnight shipping. You can use UPS or Airborne Express or some of the other smaller companies, but FedEx is the company that gets the most business because they’re thought of first. You need to have a “.com” domain because that’s where visitors will go first no matter how many new domain endings are created years and years from now.

If you have “.net” domain name then you’ll be setting yourself up to lose visitors to whoever has the “.com” domain for your name. Outside of earthlink.net how many “.nets” come to your mind right now? On the other hand, how many “.coms” can you think of?

When you hear about a cool company and want to see if they have a website do you try their name with a “.com” or with a “.net” or “.info” or “.tv” 0r “.anythingelsebesidesa.com?” I’ll bet money that you try the “.com” first everytime and you always will because it’s always going to be your first choice.

So if you haven’t already, go buy a domain for your birth name and get crackin’ on coming up with a great name for your business and go buy a domain for that name before it’s taken. Honestly, we’re talking about a $15 a year investment. If you’re not willing to invest $15 into your business then you don’t have a business. If you want to be taken seriously you have to have your own domain name or you will die online trying to make money. Period, end of story.

About The Author

Sopan Greene, M.A. is a marketing & life coach & editor of the Net Profits newsletter. Grab Your 2 FREE eBooks & a FREE report: “Million Dollar Emails” “How To Start Your Own Traffic Virus” & “The 13 Deadly Internet Marketing Mistakes Almost Every Business Is Making…” mail to: webmaster87-5956@autocontactor.com

http://www.NetMarketingMastery.com

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